Eliza Hartley
Chief Marketing Officer
Fernway, sustainable homeware sold across Australia and Asia
Brand builder with 15 years in consumer marketing. Turns small brands into ones people recommend to friends.
Sydney, AustraliaAbout
Eliza runs marketing at Fernway, a sustainable homeware brand she helped grow from a single online store into a business selling in 11 markets. Her team of 25 covers brand, growth, content and retail partnerships.
She started in agency strategy in London before moving to Sydney to go in-house. She believes the best marketing is a product people want to talk about, and still reads every customer review.
Highlights
6x
revenue growth in the four years since she joined Fernway
11
markets where Fernway now sells
15
years in brand and consumer marketing
Judge, regional brand awards 2026
Reviewing campaigns built on purpose rather than discounts
Experience
-
2022 – nowChief Marketing OfficerFernway, Sydney
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2019 – 2022Head of BrandSaltbush Coffee Co., Melbourne
-
2016 – 2019Marketing DirectorLarkspur Skincare, Sydney
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2013 – 2016Senior Brand StrategistCommon Thread Agency, London
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2011 – 2013Strategy PlannerCommon Thread Agency, London
Works on
- Brand Strategy
- Consumer Marketing
- Growth
- Content
- Retail Partnerships
- Sustainability
- Team Leadership
Education
2007 – 2010
University of EdinburghMA, English Literature
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